Introduction
Previously known for their portfolio-style Instagram, UB+ sought a social media makeover. To achieve this, Cliff Digital Media conducted photo and video shoots featuring all of their speakers against iconic Singapore landmarks, aiming to portray the brand as both rooted in the local scene and appealing to a global audience.
We tapped into our network of local Key Opinion Leaders (KOLs) and influencers to showcase the speakers’ style and portability through static images, Instagram reels, and TikTok videos.
Aim
To convert awareness into sales, thus, we devised and managed ad campaigns for the brand, strategically positioning our advertisements towards our specified target audience, with the expectation that these audience segments would make online purchases of the product.
To further boost the brand’s online image, we utilised our tech-focused YouTube channel, @RebelsSquadTech, leveraging on the expertise of our in-house production team to create a speaker review video that amassed half a million views.
