Introduction
Ageing Asia is Asia Pacificโs first industry alliance on the business of ageing. An independent social enterprise and network that seeks to unite people in business, government, community care and the media. Their mission is to drive change for APACโs ageing landscape. They conduct an annual conference – World Ageing Festival as well as other events. Their vision is to improve quality and standards of eldercare and develop solutions that address the demands of the ageing baby boomer population.
They engaged CDM to run their ad marketing campaign for their annual conference – World Ageing Festival 2023.
Solution
Cliff Digital Media spearheaded multiple ad campaigns across Facebook, Instagram, and YouTube to attract leads for the 2023 World Ageing Festival. Leveraging both video and graphic services, they crafted engaging content tailored for each platform. Regular biweekly analytic reports kept track of campaign progress, enabling timely adjustments to meet evolving needs.
Responding to these analytics, CDM strategically shifted ads to target specific countries as requested, aligning with the conference timeline. Additionally, they routinely implemented interest-based audience targeting to enhance sales potential.
The result? A triumphant conference with an impressive turnout of over 6000 enthusiastic attendees, thanks to the effective collaboration with Cliff Digital Media.
Future
As next year is set to be a larger-than-ever 2024 conference, Ageing Asia has returned to Cliff Digital Media for another year of Ad Campaign Management. Recognizing the importance of maintaining a strong social media presence, they’ve expanded their partnership to include Social Media Management services, ensuring a steady stream of engaging content across their platforms.
With a focus on attracting a larger proportion of overseas delegates, Ageing Asia has entrusted CDM with the task of Livestreaming the event. This strategic decision ensures that both in-person attendees and virtual participants can fully engage with the conference, catering to the diverse needs of their audience.
